homeresearchFood = Critical Focus

Food as a category has always been a critical focus area for chain retailers due to its frequency of purchase, impact in store choice and percent of total shopper spend. Food has become even more important in the current economy.
Retailers continue to innovate in how they are marketing and merchandising food for relevance, health positioning, and shopper satisfaction.
Shopper interests and needs in food and how it is marketed and merchandised at retail have evolved substantially due to concerns on obesity, food safety, food nutrition and healthfulness, personalized dietary needs from aging, allergies and other causes, convenience of preparation, and increasing desire for more interesting and premium foods and flavors to make meals a more pleasant experience. The confluence of retailer efforts for differentiation to grow their share of spend in this area with the indicated shopper interests has resulted in a substantial changes in how retailers are positioning, merchandising and marketing food and meal solutions.

Food Marketing and Merchandising - as a key trip driver and high frequency purchase, food has become even more important in the current economy.