homeresearchLevel V Retailing

As markets evolve & retail concentrates, complexity & capability requirements to service the modern trade escalate… We explain this evolution through five stages of development:
• Emergence
• Take-off
• Maturation
• Category killers
• Breakout
The fifth level of market development is a relatively new phenomenon. We have seen behaviors, tactics & strategies that are very different from things seen in the past and much more sophisticated. A few characteristics for this stage of development include:
• Demands for unbundled pricing - back to menu pricing and cost to serve
• Global approaches and synergy where possible
• Advanced supply chain
• Store growth openings slowing down, but increase in re-merchandising of the store
• Multi-tier private label
• Shopper Insights and Analytics that do not require vendor input

As markets evolve & retail concentrates, complexity & capability requirements to service the modern trade escalate… We explain this evolution through five stages of development